THE FORMULA BOOK - RESOURCES
All the resources detailed in THE FORMULA Book are below.
Simply scroll down the page and click on the resources you want. Enjoy!
Getting Inside The Head Of Your Target Market
Two great clips from the film 'What Women Want' showing what's possible when you figuratively speaking 'get inside the heads of your target market'.
Get this right and your business will create an ongoing stream of clients, customers or patients. Click on the video image to watch now.
Avatar Profile Checklist
Use the 'Avatar Profile Checklist' to help create the perfect profile of your target market(s). Remember, you need an Avatar Profile for EACH target market. Click here to download.
'Slasher' the Horrible Character
Download 'Slasher', print him and place on your desk to remind you of businesses (your competition) that slash and cut prices! You MUST differentiate your business to move away from 'cheap price comparison'. Download Slasher here.
Headline Creation Template
Never write a poor headline again! Use our 'Headline Creation Template' to create attention grabbing, lead generating and sales producing headlines, for ALL your marketing tactics and strategies (landing pages, web site pages, emails, brochures, leaflets, Google ads, Facebook ads, LinkedIn ads, sales letters, print ads, etc.). Click here to download.
Irresistible Offer Checklist
Use this simple checklist to create powerful offers which your prospects and clients, customers or patients find impossible to resist. Never again create lame offers that whimper. Create offers that accelerate the growth of your business. Click here to download.
Sales Conversion System Design Table
Use the 'Sales Conversion System Design Table' to create a strategic sales system, which will ensure you convert many more leads into clients, customers or patients. Download it here.
Moments of Truth Design Table
As soon as you acquire a client, customer or patient, your task is to keep selling to them, to enrich their lives and to maximise the value of them. Part of this process is to ensure every point of contact you have with them is positive. Use the 'Moments of Truth Design Table' to create your roadmap. Download it here.
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