"Often in my industry (catering) and as a small business owner, I have found myself working so hard (or so I thought) to make ends meet that I regularly consider if it’s worth it…..In fact, I have often said to my wife “it would have been cheaper to have stayed in bed.
"As a caterer, I know that if a good recipe is followed, it can’t go wrong. The brutal truth is that, THE FORMULA opened my eyes to just how hard I was working to lose money instead of living the dream.
"Through Steve’s breakthrough, the FORMULA has taken me on a profitable journey. It has revealed to me just how following the correct and simple recipes (consistently, subtly and cost effectively) at the right moments will transform the health of my business.
"For far too long, I wasted money on the wrong marketing strategies and because they didn’t work, I sunk yet more money into a different drain. As Steve often remarks in the book, “it’s not Rocket-science, but it is a Science…….The FORMULA.
The FORMULA is a recipe book (easy to follow) that will revolutionise the catering industry and all others…..maybe I should keep that quiet.
Fred Addy, Director, RPT Catering